Levi's Unbuttoned: The Woke Mob Took My Job But Gave Me My Voice NEUF officiel

Product Name: Levi's Unbuttoned: The Woke Mob Took My Job But Gave Me My Voice NEUF officiel
EAN：9781958682241 UPC：9781958682241 ISBN：9781958682241 officiel MPN：N/A Format：Hardback, 364 pages
Jennifer Seys career at Levis began in 1999 as an assistant marketing manager. By 2013, she had risen to chief marketing officer and in 2020, was promoted to global brand president. It was widely assumed she would become the first woman CEO of the iconic brand. But for Sey, earning the right to fully express herself, especially on behalf of vulnerable children had been hard-won, and serves as the backdrop to the story. As a child and adolescent, she was among Americas top gymnasts, in 1986 winning the title of National Champion. But that success came at enormous personal cost, both physical and emotional - and she eventually became the first former gymnast to blow the whistle on the sports pervasive culture of abuse.

By then, she was already a top executive at Levis and the company hailed her for her courage. But just a few years later, when she refused to blindly follow the narrative on the government response to COVID-19, her previously loyal "woke" community turned on her. None of her prior political activism in support of children, racial equality in the workplace, or voting rights mattered. Nor did the fact that she was the executive sponsor of Levis Black Employee Resource Group. Nor the fact that she had led the companys initiatives on gay rights, womens reproductive rights, or gun control.

For all that, she was undeterred. She understood full well the long-term damage that school closures and virtual learning would have on an entire generation of children, and that the greatest burden would fall on the poorest and most vulnerable of them. After failing to rouse the interest of the mainstream media, Sey went on Foxs The Ingraham Angle to plead her case -- and the internal pressure to fire her reached a fever pitch. Ultimately, Levis CEO finally told her that it had become "untenable" for her to remain at the company. Even then, Sey refused to a million-dollar severance package. Why? Had she taken the money, she would have been required to sign an NDA and stay silent about the whole affair--and that was too steep a price.

A riveting story of not only Seys 23-year career at Levi Strauss & Co. but of her prior experience as a world class gymnast, Levis Unbuttoned is a riveting read. It is sure to be one of the top books of the 2022 holiday season.

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